What you'll get
- A fully completed, optimized profile
- A simple routine to keep it fresh
- A steady, compliant review flow
For most local practices, the Google Business Profile is the single highest-impact visibility asset, and it is free. It powers the map results and the panel many patients see before they ever reach your website. This SOP takes you from claiming the profile to keeping it optimized, in order.
Why the profile comes first
The setup and optimization steps
- 01
Claim and verify
Find or create your profile and complete Google verification. You cannot edit much until you do.
- 02
Complete every field
Name, address, phone, website, hours, and a thorough description. Empty fields cost you.
- 03
Choose categories carefully
Set the most accurate primary category, then add relevant secondary categories. This strongly affects what you rank for.
- 04
Add services and descriptions
List your services with short, plain-language descriptions that match what patients search for.
- 05
Upload real photos
Exterior, interior, team, and treatment spaces. Real photography builds trust and engagement.
- 06
Turn on a review routine
Make it easy for happy patients to leave honest reviews, and respond to them within privacy rules.
- 07
Post and maintain
Use updates and posts occasionally, and review the profile quarterly so hours and services stay current.
Keep your details consistent
Do
- Match name, address, and phone exactly across your site and listings
- Use a local phone number where possible
- Keep hours updated around holidays
Don't
- Vary your business name between listings
- Stuff keywords into the business name field
- Let the address or hours drift out of date
Profile completeness check
Confirm before you call it done
Related: Local Visibility
Want this looked at for your own site?
A free Website and Lead Flow Snapshot turns this into specific recommendations for your practice: trust, structure, visibility, and follow-up, with a short Loom and a clear next step.